About
I don't just run ads. I find what's stopping them from making money.
I'm Syed Hamim, a performance marketer who has managed $42M+ in ad spend for 150+ clients across North America, Europe and Australia.
The short version
I'm a hands-on operator first: I still build every campaign myself. Most of my experience comes from working inside agencies across North America, where I launched and scaled Meta, Google and TikTok accounts for eCommerce, SaaS, lead-gen and high-ticket businesses.
Along the way I learned the lesson most ad accounts teach the hard way: when results stall, the problem is usually not the targeting. It's the creative, the offer, the landing page, the tracking or the sales process. So that's where I look.
What I believe
- Structure follows evidence. If footwear outsells apparel, footwear gets its own campaign.
- Cheap leads aren't the goal. Customers are. I'll add friction if it brings better buyers.
- Creative is the biggest lever on Meta. Every winning ad should become a family of new ones.
- Platform numbers aren't the whole truth. I check them against what actually reached your bank.
- One variable at a time. It's the only way to know what really worked.
By the numbers
- ad spend managed
- clients served
- continents
- Upwork
- Top Rated
Platforms and tools
- Meta Ads
- Google Ads
- TikTok Ads
- GA4
- GTM
- Merchant Center
- Shopify
- GoHighLevel