Performance & growth marketing for paid media
Paid media that has to pay back. Run as one growth system.
Meta, Google and TikTok managed together with the creative, landing pages and tracking that decide whether ad spend turns into revenue.
Who it's for
- eCommerce and DTC brands scaling past the point where boosting budgets still works.
- Lead-gen and B2B companies that need qualified pipeline, not cheap form fills.
- High-ticket and SaaS offers where the sale happens on a call or a trial.
- Agencies that need a senior media buyer on their client accounts, white-label.
How we can work together
1.Paid media management (ongoing)
I run your Meta, Google and TikTok accounts end to end.
- Strategy, campaign architecture and budget allocation
- Creative strategy: angles, hooks, briefs, testing and iteration
- Landing-page and funnel recommendations
- Tracking set-up and QA (GA4, GTM, pixels)
- Weekly optimization and a clear weekly report
2.Growth audit (one-off)
A full review of your accounts, tracking, creative and funnel, ending in a prioritized plan: what to fix first, what to test next, and what to stop spending on.
3.Launch and rebuild
New to a platform, or an account that has stalled? I design the structure, build the campaigns, set up tracking and run the first round of tests before handing over or continuing.
4.White-label media buying for agencies
Senior hands-on media buying under your agency's name. Your clients, your process, my execution and reporting.
What's always included
| Area | What I do |
|---|---|
| Paid acquisition | Campaign structure, audiences, bidding, budgets and scaling across Meta, Google and TikTok |
| Creative strategy | Find the message that sells, then turn every winner into a family of new hooks, formats and personas |
| Funnel & CRO | Landing pages, offers, forms, lead qualification and the steps after the click |
| Measurement | GA4, GTM and conversion tracking set up so decisions rest on clean data, with platform numbers checked against your real sales |
How I test
One variable at a time. Every time. Creative, audience, offer or landing page: I change one, hold the rest, and let the data pick the winner. When two things change at once, nobody learns anything. When one changes, you know exactly what to scale, and exactly what to cut.
How you'll hear from me
- Monday: a short brief on the week's plan and tests.
- Friday: a recap of spend, results, what we learned and what's next.
- No 20-page decks. Observations, actions and numbers you can forward to your team.
FAQ
Which platforms do you manage?
Meta, Google and TikTok, plus the tracking behind them.
Is there a minimum ad spend?
No. I ask about your budget only so I can prepare for our call.
How much does it cost?
It depends on scope and spend. We cover it on the call, once I know what you need.
How soon will I see results?
Testing starts in the first weeks; reliable patterns need enough conversion data. I'll tell you what's realistic for your account on the call.
Do you work with agencies?
Yes, white-label, under your brand.
Will my data stay confidential?
Always. I never name clients or share identifying details.
Let's find your biggest constraint first.
Book a free 30-minute call. You'll leave knowing what's holding your paid media back and what I'd test first.